Campaign Activation

System Extension

Celebrating a Brighter Tomorrow

Role: Design Extension, Multi-channel Toolkit Build & Global Rollout

Duration: 2 weeks

Team: Global Internal Communications (content & planning), Agency (hero visual & animation), Me (design extension & toolkit)

Key Impact: Deployed to a global workforce of 10,000+ employees across 30 countries, all within a 2-week production window.

In April 2026, Olam Agri reached a major milestone - becoming a separate entity from Olam Group following SALIC’s majority acquisition. This wasn't just an internal reshuffle; it was a bold play to accelerate our growth as a global agri-business leader.

The Challenge & Goal

The challenge wasn't celebration; it was clarity and confidence.

Employees needed to understand that this change represented growth, not loss. That we were moving forward with purpose, not leaving something behind.

This campaign targeted Enterprise Social Media and on the ground. We had 2 weeks to turn this around. The agency created the hero visual and a 45-second animated video. My job was to take those core assets and extend them into a complete activation toolkit that could work across global and local contexts – email, digital, physical, social. And every asset had to feel part of one cohesive system.

How I Approached It

I treated the hero visual, with its vibrant orange gradients and organic textures – as a design system, not just a static image. By extracting those core elements, I built a comprehensive toolkit that worked across every possible touchpoint.

Key Design Principles:

Cohesion without rigidity

The toolkit maintained global consistency while allowing local flexibility

Technical precision

Screensavers loop. Social media has ratios. Emails have rendering issues. Every constraint shaped the design

Accessible

Non-designers needed to edit templates easily. If they couldn't customise it, the system failed

Scalable

Every asset needed to work in its specific context (email header, social post, fullscreen screensaver, physical print)

The Solution

1. Digital Deployment

Screensaver

Adapted the agency video outro into a seamlessly looping animation — the end frame dissolved back into the opening so the loop is invisible on-screen.

I created simple, editable PowerPoint templates for welcome messages and birthday greetings, with room to extend the same style to future internal announcements.

Took the animated outro from the agency video and adapted it into a loopable screensaver—the transition between end and restart had to be seamless.

Lock screen

Pushed globally to all company laptops — so every employee saw the campaign the moment they opened their device, before the working day began.

I created simple, editable PowerPoint templates for welcome messages and birthday greetings, with room to extend the same style to future internal announcements.

The locks creen deployed to all global laptops, turning this campaign into something employees saw every time they opened their device.

Email announcement & banner

The hero visual adapted for email header format. Simple, direct, sized for both desktop and mobile viewing.

Social Media Assets

Main banner for the landing/activity feed page

A clean campaign header that introduced the campaign, set the tone for the week, and carried the same visual language across the internal feed

Avatar frame

Employees could apply it to their own profile photo, turning participation into visible advocacy across the social feed.

I created simple, editable PowerPoint templates for welcome messages and birthday greetings, with room to extend the same style to future internal announcements.

Employees could use it on their profile picture, making the campaign personal.

Badge

Gave employees a simple, branded way to signal participation in the online challenges without a formal communication.

I created simple, editable PowerPoint templates for welcome messages and birthday greetings, with room to extend the same style to future internal announcements.

For internal social media posts, signaling participation.

Banner for Playlist post

Tied music and celebration back to the campaign look – encouraging employees to share their playlist under the theme "Celebrating a brighter tomorrow". The playlist's theme connected the brand's primary colour to the campaign narrative in a way that felt organic, not forced.

2. On-Site & Local Activation

TV Screen Visual

Designed for common areas in offices. Simple, impactful, reminded everyone of the moment we were in.

I created simple, editable PowerPoint templates for welcome messages and birthday greetings, with room to extend the same style to future internal announcements.

Designed for common areas in offices. Simple, impactful, reminded everyone of the moment we were in.

Photo frames

Print-ready for local celebration events, with an editable template layer so local teams could insert photos and republish to their own regional feeds in enterprise social media.

I created simple, editable PowerPoint templates for welcome messages and birthday greetings, with room to extend the same style to future internal announcements.

Print format for local events and editable templates for internal social media.

Photo wall

Large-format print backdrop for in-person celebration events — designed to hold the brand identity at wall scale while serving as a photo opportunity for attending teams.

I created simple, editable PowerPoint templates for welcome messages and birthday greetings, with room to extend the same style to future internal announcements.

A photo wall served as the backdrop for local celebration events.

Interactive wall

Digital screen for local events for employees to scan the QR code and share what a brighter tomorrow meant to them.

I created simple, editable PowerPoint templates for welcome messages and birthday greetings, with room to extend the same style to future internal announcements.

Print format for local events and editable templates for internal social media.

These weren't static designs. They were tools for participation. Employees didn't just consume the campaign – they created content within it.

Why This Matters: The Design Strategy

This project sits at the intersection of concept and execution

Translation & Extension

The starting point was a single hero visual from the agency. My role was to take that and make it actually usable across formats – from enterprise social media banners and emails to screensavers and on-site materials.

Building for Real People

A big part of the work was creating templates that non-designers could pick up and use easily. These ended up being adapted in ways we didn’t fully control – notebook covers, drink cans, pens, bags – which made it important to keep the system simple, flexible, and hard to break.

Global + Local Scalability

The same visual system had to work at scale (like screens across offices globally) and still hold up when teams customised it locally. The goal wasn’t just consistency – it was making sure the identity stayed recognisable even when it was adapted in different ways.